Copywriter - Fresher
Ayurveda House is hiring a fresher copywriter in Delhi to write video ad scripts and ad copy for paid social and search. The role is onsite and open only to candidates based in Delhi, so check that before anything else.
How the pay compares
The range is ₹2.4 LPA to ₹3.5 LPA. Against similar jobs in the same field across India, that is around typical, so neither a stretch nor a bargain.
What you would be writing, and why
The work centres on performance advertising. Your scripts and copy are meant to move numbers such as click-through rate, hold rate and cost per acquisition, and you adjust them based on how they perform.
- Video ad scripts: write conversion-focused scripts with strong hooks, good retention and tight pacing, in formats native to Meta and Google.
- Ad copy: write clear copy for social and search, including headlines, primary text and CTAs.
- Trend and audience research: follow platform trends, consumer behaviour and competitor creatives, then turn what you learn into better scripts.
- Optimisation: read CTR, hold rate and CPA, iterate quickly and improve creatives using data rather than opinions.
- Working with designers and video editors: make sure your scripts carry over cleanly into the final assets.
- Shoots: attend when required and guide execution so the creative intent and results are protected.
- Campaign review: analyse results and keep evolving the creative strategy.
Who can apply and what you should bring
- You must be from Delhi. The post says only candidates from Delhi can apply.
- The post says no experience is required. It also lists experience writing for wellness, skincare or supplement brands as a requirement, so read that as a strong preference to address in your application.
- It asks for an understanding of UGC formats, influencer-style scripts and short-form content style.
- Listed skills: social media marketing, creative writing, written English, psychology and Instagram ads.
There is also an informal dress code.
Opens WhatsApp. Hopin sends you the application link for this role.
How to prepare before you apply
- Put together a few sample scripts, ideally short-form and in an influencer or UGC style. Show the hook in the first line and explain why you paced it the way you did.
- If you have written anything for wellness, skincare or supplements, even as practice or coursework, include it and keep the claims modest and plain.
- Learn what CTR, hold rate and CPA each tell you, so you can explain how a number would change your next draft.
- Study ads from competing brands and note what hooks they use. It helps to bring one observation you could turn into a script idea.
- Be ready to say how you would work with a designer or editor so that your script survives the move to the final video.
About the company
- Open roles we track from them
- 3
Ayurveda House is hiring for several roles at the moment, not just this one. The post describes a business built around Ayurvedic health and personal care products sold through the Ayuvya app.
Timing
- Apply by
- 19 Nov 2026 (30 days left)
Applications close in November 2026. Since the role is open to Delhi candidates only, it is worth getting your samples ready early rather than waiting for the last days.
Other roles like this
- Similar roles Hopin tracks in Delhi
- 22
- Similar roles Hopin tracks across India
- 72
- Openings in this role
- 2
A fair number of similar roles are open in Delhi right now. You have other options to compare, which is useful if you want to judge this offer against them.
Skills to line up
- Social Media Marketing
- Creative Writing
- English Proficiency (Written)
- Psychology
- Instagram Ads
- Digital Marketing 21%
- English Proficiency (Spoken) 18%
- Instagram Marketing 15%
- Search Engine Optimization (SEO) 15%
This post asks for social media marketing, creative writing, written English, psychology and Instagram ads. Similar roles also commonly ask for digital marketing, spoken English and SEO, so those are worth building too.
Hopin's check on this listing
- Passed Hopin's scam screen
This listing went through Hopin's scam screen and is posted as a regular job listing. Read the details and decide as you would for any role.
Questions people ask about this role
What is the salary for this copywriter role?
The pay is ₹2.4 LPA to ₹3.5 LPA. That is around typical for similar jobs in the same field across India.
Do I need experience to apply?
The post says no experience is required. It also lists experience writing for wellness, skincare or supplement brands among its requirements, so any such samples will help.
Can I apply from outside Delhi?
No. The post says only candidates from Delhi can apply, and the role is onsite.