Performance Marketing Executive

The Performance Marketing Executive will be tasked with planning, launching, and overseeing paid campaigns on platforms including Google Ads and Meta Ads. Key duties involve improving metrics such as CPA and CPL, managing advertising budgets, and executing A/B tests. Additionally, the role includes setting up conversion tracking with tools like Google Tag Manager and Google Analytics, working with creative teams for ad content, and analyzing campaign data to compile performance reports.

This opportunity is open to candidates with a Bachelor's degree in Marketing, Business, Communications, or similar fields. Individuals with 0 to 2 years of experience in performance marketing, including internships, are encouraged to apply. Ideal candidates will have practical experience with Google Ads and Meta Ads Manager, and a solid understanding of PPC and conversion tracking.

It helps to emphasize any direct experience with Google Ads and Meta Ads Manager in your application. Familiarity with Google Analytics for assessing campaign performance can demonstrate your analytical abilities. Highlight relevant projects or internships that showcase your experience in managing budgets and crafting creative marketing strategies.