Business Growth Executive Internship
This is a six-month internship in Mumbai handling marketing, social media and brand building for yKnot, a handcrafted lifestyle brand, and its parent initiative TBP. It pays ₹12,000 to ₹16,000 a month, which is above typical for similar internships in Mumbai.
What you would be working on
The work is marketing and brand growth for yKnot, which sells cloth products handcrafted and hand-embroidered by rural women artisans, and for The Bandhan Project (TBP), the initiative yKnot belongs to.
- Business growth: plan B2B and D2C campaigns, generate leads, look into export partnerships, follow Meta and Google ad trends and help run suitable campaigns.
- Social media: build monthly calendars for both brands, plan Instagram and other platform content, and spot trending formats and conversations to join.
- Content: create reels, short videos, posts and stories, shoot and edit basic product and lifestyle material, edit reels on your own, and brief outside designers, photographers and video creators when needed.
- Influencers: find micro and nano creators who suit the brands, handle gifting and PR packages, and follow deliverables and results.
- PR and storytelling: look for editorial and digital visibility, build ties with media, creators, communities and partners, and turn artisan stories into content with a consistent look and tone.
- TBP campaigns: design and run campaigns and community drives, grow engagement, and support the founders' personal social pages.
- Events: take part in exhibitions, flea markets and community events, some of which fall on weekends.
Who can apply and what it needs
The post sets some firm conditions. You need to:
- be based in Mumbai, as only Mumbai candidates are considered
- be free for a full-time, in-office internship, six days a week, Monday to Saturday
- commit to the full six months
- be able to start between 19th Oct'26 and 23rd Nov'26
- have relevant skills and interests
Skills named: video editing, CapCut, Canva, Instagram marketing, Instagram Ads, marketing strategies, business development, community management and content editing.
Opens WhatsApp. Hopin sends you the application link for this role.
Timeline to keep in mind
- Apply by
- 19 Nov 2026 (30 days left)
Applications close on 19 Nov 2026, and the start window runs to 23rd Nov'26. Apply early, since the dates are close together.
How to stand out
- Put together two or three short reels edited in CapCut and be ready to explain your choices. The role has you editing reels independently.
- Draft a sample one-month Instagram calendar for a small handmade brand, with themes and formats. It shows planning ability.
- Practise turning a craft or a maker's story into a short caption or script. Storytelling is a big part of the work.
- Read up on how Instagram and Meta ads are set up, so you can talk about campaigns with some basics in hand.
- Make a small list of micro creators you think would suit a brand like this, and say why. It shows you understand the influencer side.
What the stipend looks like
At ₹12,000 to ₹16,000 a month, this pays above typical for internships in the same field in Mumbai. The post splits it into a fixed part and an incentive part, so the top figure depends on the incentive.
Other options in Mumbai
- Similar roles Hopin tracks in Mumbai
- 25
- Similar roles Hopin tracks across India
- 275
- Openings in this role
- 2
A fair number of similar roles are being tracked in Mumbai, so you have some alternatives to compare. This one has 2 openings.
Skills to line up
- Video Editing
- Business Development
- Canva
- Instagram Marketing
- Marketing Strategies
- Community Management
- Instagram Ads
- Capcut
- Social Media Marketing 28%
- Digital Marketing 21%
- English Proficiency (Written) 21%
- English Proficiency (Spoken) 18%
This posting leans on video editing, Canva, CapCut, Instagram marketing and ads, and business development. In similar roles, social media marketing, digital marketing, written and spoken English, and SEO come up most, so they are worth building too.
About this listing
- Passed Hopin's scam screen
Hopin ran its scam screen on this listing and it passed. It is listed as a job post for an internship at Coatings And Coatings (India).
Questions people ask about this role
How much does this internship pay?
The pay is ₹12,000 to ₹16,000 a month. The post describes a fixed part and an incentive part, and also mentions the ₹12,000 figure as negotiable with a PPO applicable.
Is it remote or in the office?
It is an in-office internship in Mumbai, full-time, six days a week from Monday to Saturday. Some events may fall on weekends.
How long is the internship and when does it start?
It runs for six months. You should be able to start between 19th Oct'26 and 23rd Nov'26.
What do I get besides the stipend?
The post lists a certificate and a letter of recommendation. It also mentions direct exposure to the founders' team and hands-on experience running strategies from start to finish.