Social Media Associate

The post describes a role that plans and runs the company's social media so that it supports business goals. The duties it names:

• Build and carry out social media strategies tied to business objectives.
• Create good-quality content for Facebook, Twitter, Instagram and LinkedIn.
• Manage and maintain the company's presence on all of its platforms.
• Watch and analyse social media metrics to track engagement, then adjust the strategy based on what they show.
• Work with cross-functional teams so branding and messaging stay consistent.
• Keep up with current social media trends and best practices.

The post is open to people with 0 to 2 years of experience, so freshers and early-career candidates are both in range. The work is onsite in Delhi, so you should be able to work from there.

The skills tagged on the listing are video, video editing, graphic designing, media, editing, graphics and social media. The post does not name a degree or a joining date.

• Put together a small portfolio of posts, short videos or graphics you have made. Content creation is a big part of this job, so samples help more than a list of skills.
• If you have run a page for a college club or a personal project, note which platform it was and what you learned from the engagement numbers.
• Practise reading basic metrics on any platform you use, and be ready to explain what you would change after looking at them.
• Look at how brands write differently on Instagram and on LinkedIn. It helps to show you can adapt tone to the platform.
• Keep a few current trends in mind and be ready to say which ones you would or would not use for a brand.