Regional Content Internship

Your main output is ad scripts in Malayalam and Kannada for Traya's paid performance campaigns. Each concept has to be adapted so it suits local audiences, their culture and the way they prefer to be spoken to. Before you write, you look into regional content trends, rival brands' ads and the creative formats that have worked, so the hooks you suggest are new.

You also find regional influencers and shortlist them by how well they speak the language, their content style, how relevant their audience is, their engagement and whether they fit the brand. You brief the ones chosen and go through the raw assets they send. With video editors, you pass on scripts and reference material, comment on their edits and coordinate revisions so the work is delivered on time.

You follow each creative from the first idea and script through editing until it is handed to the Performance Marketing team. Before that, you review scripts and finished videos for correct language, subtitles, pacing, brand messaging and overall quality. You work closely with that team so the creatives match what each campaign needs.

Freshers are welcome. Earlier work in writing, influencer marketing, video production or digital ads counts in your favour, but nobody is turned away for lacking it.

• You must be free for a 3-month, full-time internship that is done in the office.
• Your start date should fall from 16th Oct'26 to 20th Nov'26.
• You need to be proficient in Malayalam. Kannada adds to your case, and people who know both languages are preferred.
• You should write well and have a feel for everyday, locally relevant speech.
• The post wants a genuine interest in advertising, digital content, social media and performance marketing.
• You should be able to spot engaging hooks, relatable stories and creative angles for ads.
• Research, communication, coordination and organisation matter, as does close attention to detail in language and finished creatives.
• You should be ready to learn, act on feedback and juggle several creatives against deadlines.

Perks listed are a certificate, flexible work hours and a 5-day week.

• It helps to keep a few sample ad scripts in Malayalam, and in Kannada if you can, written the way people actually talk rather than in formal language.
• Watch current regional ads and note what the opening hook is and why it holds attention. You can bring this up when you talk about creative research.
• If you have worked with creators or editors, even on college projects, be ready to explain how you gave feedback and kept to a deadline.
• Proofread your samples closely. This role puts weight on getting the language right, so slips in your own work will stand out.