Content Writer

This job combines writing, editing and website content upkeep with some marketing and team leadership. The posting names seven duties, which fall into three groups.

• Writing and editing: create written content for the website, blogs, social media and marketing materials, and proofread and edit it so it follows brand guidelines and has no errors.
• SEO and content management: apply SEO practices so content works better in search engines, and organise the content kept on the website and other platforms.
• Strategy and people: plan and carry out content marketing strategies aimed at more traffic and engagement, build campaigns together with the marketing team, and lead a team of content writers so the output stays consistent and good across channels.

The posting says no experience is required. It still lists content writing, content editing, content management, content marketing, SEO, social media marketing, team management and management as the skills for the role, and describes the ideal person as creative and detail-oriented.

The work is remote, and Desnor Destination has 5 openings for it. One duty is leading other writers, so be ready to show how you would keep quality steady across a team's work.

• It helps to keep a few writing samples ready, ideally one blog-style piece and one short social media piece, since the role covers both.
• Show that you can edit as well as write: a before-and-after sample of a draft you tightened is useful evidence.
• Learn the basics of SEO, such as keyword choice, headings and meta descriptions, and be ready to explain how you would use them in a piece.
• Think about how you would measure whether content brings traffic and engagement, because the role is tied to both.
• Prepare a short answer on how you would keep several writers consistent in tone and quality, since the role includes leading a team.