Content Creator

You start with the ideas. That means planning short and long videos for Instagram and YouTube, product demos and promotional pieces, then writing scripts, storyboards and captions alongside the Marketing team. Keeping an eye on trends and audience taste is part of it, as is turning product features into something viewers care about.

The food side is yours too. You create recipes and serving ideas, cook the dishes for shoots, and plate them so they photograph well. Taste, portions and looks should stay the same from one take to the next, and the kitchen has to stay hygienic and safe. You also appear on camera to explain and demonstrate, redoing scenes when asked, while shot plans, props, lighting and schedules are sorted with the production team.

Afterwards you help with photography and light editing of video and photos, and suggest ways to lift quality. With the Content and Marketing teams you plan content calendars, seasonal campaigns and launches, then study how posts performed to improve reach and engagement.

The post wants 0 to 2 years in content creation, digital or social media, food content or a nearby field. Freshers are encouraged, provided they can show skill, creative flair and a solid portfolio.

Courses it names:

• Media and Mass Communication, Visual Communication, Digital Media and Content Creation
• Culinary Arts, Hotel Management and Food Production
• Food Technology or Food Science

People from other streams can be considered when their creative strength is clear and they can show relevant work.

Skills it expects: original ideas, hands-on cooking, comfort in front of a camera, a feel for visual storytelling, food styling and plating, clear spoken and written communication, sticking to timelines, attention to detail, juggling several creative tasks, and openness to feedback and new tools. Nice to have: basic editing in Premiere Pro, CapCut or similar, Photoshop, past work on Reels, Shorts or YouTube, basic camera, lighting and audio understanding, and experience with food, FMCG or hospitality brands.

• Put together a small portfolio: a few short food videos, photos or recipes. The post leans on portfolios, especially for freshers.
• Cook one dish several times and try to keep the look and portion identical, since shoots involve repeated takes.
• Record yourself walking through a recipe, then watch it back to check clarity and ease.
• Try a simple edit in CapCut or Premiere Pro with captions and transitions, so you have basic editing to show.
• Watch food content on Reels and Shorts and note which formats you would suggest, with a reason for each.